Sales is a human skill luento

Great salespeople don’t just know what to say. They know how to observe, listen, and recognize what is happening beneath the surface.

In this engaging keynote, mentalist and author Jose Ahonen explores the psychology of sales and human interaction. How does attention shape a conversation? What can you learn by observing a customer’s reactions? Why do smart people sometimes make irrational decisions? And how can you create interactions where people actually want to move forward?

Drawing from psychology, perception, behavioral science and years of performing mentalism, Jose reveals practical insights that help sales professionals read situations better, communicate more effectively, and understand the human side of every sales conversation.

Because before you can influence a decision, you need to understand the person making it.